The "A Woman Knows Best" platform is designed to be accessible and direct. The web movie is the central resource for presenting the frame, but is supplemented by materials that break down, expand, and offer tips for using the platform. Those supporting documents and resources are available here or on request from CCRF - you can download them in packets at the bottom of this page or read the text linked below.

CCRF's Vision and Values Statement brings together the sentiments and arguments of the web ad into a single statement of purpose. Read it here.

The Vision and Values Statement Unpacked dissects the messages contained in the framework and is available here.

In Why These Messages and How We Got Here, we explain the process CCRF used to arrive at the framework and respond to potential questions about applications of the frame.

Talking Points for Responding to Frequently Asked Questions offers talking points for responding to potential questions from opponents and allies as you use the frame.

The Bringing the Message Home: Ten Ways to Use the "A Woman Knows Best" Framework document lists some possible applications of the frame to help you turn statements and communications strategies into concrete actions.

In addition, several multimedia tools are available to help promote and disseminate the framework. You can download below:

A powerpoint presentation for training staff or supporters on using the framework.

For your website (if you don't administer your website yourself, you should have whoever does maintain it download the files here):

A copy of the short movie as an "swf" file for posting on your own website (not viewable on most computers unless posted on a website).

A banner ad for posting on your website as a link to the main "A Woman Knows Best" page, available formatted either as a horizontal bar or a square-like rectangle (also not viewable on most computers until posted on a website).

Download items by clicking on their names below. If they don't download automatically, right-click on the links and select the "save to computer" or "save target as" option from the drop-down menu.

                         
  materials   powerpoint  

web movie

 

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